![]() I also found Publisher offering some very intuitive tools that I’ve never seen before… Table customisation is an example. Snapping is, of course, possible too, but with the help lines/dots you can place objects with high precision too. This is all done with automatically appearing and disappearing helplines and dots, as well as number bubbles along lines as you move the cursor or an object that you are placing somewhere on the page. Simply brilliant is that you get a lot of visual feedback about sizes, positions and more. Of course, a layout artist’s basic needs are all catered for, including double page spreads, live master pages, nested master pages, image frames with intelligent scaling options, text wrapping with fine padding control, custom shaped text frames, the ability to link multiple text frames together across your document, advanced guides, grids and snapping, tables and custom table formats, etc. Now that the benefits of Personas have become crystal clear, it has become obvious that it enables a much faster workflow. This seems to be based on Serif’s use of “Personas” which, when the Affinity products were first launched, seemed a bit odd to me. Instead of allowing an image in Publisher to launch, for example, Affinity Photo when a placed image needs to be edited, StudioLink simply replaces the tools of Publisher by those of Photo. StudioLink is the most head-turning and time-saving new feature of Affinity Publisher, but it certainly isn’t the only one. They heavily focus on features that enables users to be more creative and productive in less time.They innovate but only if it benefits a workflow and your working pleasure.They don’t include unnecessary or obsolete features in the products.The company listens to its users’ needs.It’s clear what the reasons are for this success: It appears Publisher has been beta tested by over 200,000 people and that the company’s user base has grown to two million. During the live event to launch Affinity Publisher and discuss Affinity Photo and Designer 1.7 – which come with their own high “Wow” factor – the Managing Director communicated some stunning usage figures. Serif hasn’t been around all that long and yet it has released its third major design app in less than a decade. The new layout design app comes with a good deal of unique and very clever features, including “StudioLink”, an integration system – that re-defines the adjective “seamless” – between Publisher and their Designer and Photo apps. Serif, the developers of Affinity Photo and Designer, last week released their much-anticipated publishing app, Affinity Publisher. ![]()
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