![]() Since no additional coins will be issued after the Interactive Coin Offering and each token has the reserved right to show ads to a fixed portion of the TV-TWO user base, each consumer that comes to the platform boosts the value of the token. ![]() At the same time, investors can profit from the Network Utility Expansion Mechanism inherent to our model. The TTV crowdsale is especially relevant for advertisers that are looking for sponsored reach on the Big Screen. We will employ the new and improved standard of the Interactive Coin Offering as proposed by Jason Teutsch and Vitalik Buterin in order to guarantee a fairer and more transparent assignment process. The Token for Television will be offered to the community in a crowdsale. Content creators are rewarded by users with TTV for their quality productions. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. We propose a new ecosystem, where the trustless nature of the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on middlemen. Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. The video stream can always be opened with just one click of a button. This includes:įirst, an application for Connected TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. ![]() TV-TWO offers the community a solution in form of an Open Platform for those who are curious about cutting the cord. At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the television ecosystem, eager to acquire more power through data and access to consumers. They enjoy the lean-back nature of a fixed program schedule, but would like to see more premium content personalized to their viewing patterns and interests. Many consumers are rightfully frustrated with the state of broadcast television. They actively hinder innovation in content delivery and advertising technology in order to sustain their oligopolistic position and benefits. TV networks around the world are abusing their market power as gatekeepers to increase prices for advertisers, lower payouts to content creators and drive up subscription costs for consumers. ![]() The current Television Ecosystem is broken. ![]()
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